Question: Explain why individual brands may not follow the product life-cycle pattern. Give an example of a new brand that is not entering the life cycle

Explain why individual brands may not follow the product life-cycle pattern. Give an example of a new brand that is not entering the life cycle at the market introduction stage.

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Explain why individual brands may not follow the product life-cycle pattern. Give an example of a new brand that is not entering the life cycle at the market introduction stage.

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