Explain why marketers have increased their use of product placements and integrations. Do you think that product

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Explain why marketers have increased their use of product placements and integrations. Do you think that product placements and integrations are effective? Explain your answer.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:43 AM

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Explain why marketers have increased their use of product placements and integrations. Do you think that product

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While product placements are really nothing new their recent increase in use is somewhat amazing Som...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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