Explain why segmentation efforts based on attempts to divide the mass market using a few demographic dimensions

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Explain why segmentation efforts based on attempts to divide the mass market using a few demographic dimensions may be very disappointing.

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:29 AM

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Explain why segmentation efforts based on attempts to divide the mass market using a few demographic dimensions

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Firsttime segmentation efforts can be disappointing because the analysts naively start ...View the full answer

Essentials of Marketing

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