Review the types of segmenting dimensions listed in Exhibits 4-8 and 4-9, and select the ones you
Question:
In Exhibit 4-8
In Exhibit 4-9
Transcribed Image Text:
Behavioral Needs Benefits sought Thoughts Rate of use Purchase relationship Brand famillarity Kind of shopping Type of problem solving Information required Geographic Reglon of world, country Reglon In country Economic, functional, physiological, psychological, soclal, and more detailed needs. Situation speciflc, but to satisfy specific or general needs. Favorable or unfavorable attitudes, Interests, opinions, bellefs Heavy, medlum, light, nonusers. Positive and ongoing, Intermittent, no relationship, bad relationship. Insistence, preference, recognitlon, nonrecognition, rejection. Convenience, comparlson shopping, speclalty, none (unsought product). Routinized response, limited, extensive. Low, medium, high. North America (United States, Canada), Europe (France, Italy Germany), and so on. Examples in United States): Pacific, Mountain, West North Central, West South Central, East North Central, East South Central, South Atlantic, Middle Atlantic, New England. No city: population under 5,000; 5,000-19,999,20,000-49,999; 50,000-99,999; 100,000-249,999; 250,000-499,999; 500,000-999,999; 1,000,000-3,999,999; 4,000,000 or over Size of city Demographic Income Under $10,000; $10,000-24,999; $25,000-49,999: S50,000-74,999: $75,000-99,999; $100,000-149,999; 150,000-$249,999, $250,000 or more Male, female. Infant; under 6; 6-11; 12-17;18-24: 25-34; 35-49, 50-64; 65 or over 1,2, 3-4,5or more. Young, single: young, marrled, no children: young, married, youngest child under 6; young, married, youngest child over 6;older, married, with children; older, married, no children under 18;older, single; other varlations for single parents, divorced, etc. Professional and technical; managers, officials, and proprletors; clerical sales; craftspeople; foremen; operatives; farmers; retired; students; housewives; unemployed. Grade school or less; some high school; high school graduate; some college; college graduate. Aslan, Black, Hlspanic, Native American, White, multlracial. Lower-lower, upper-lower, lower-middle, upper-middle, lower-upper, upper upper Sex Age Famlly size Family life cycle Occupation Education Ethnicity Social class Kind of relatlonship Weak loyalty strong loyalty to vendor Single source multiple vendors "Arm's length" dealingsclose partnership Manufacturer, service producer, government agency, milltary, nonprofit, wholesaler or retaller (when end user), and so on Geographic location (reglon of world, country reglon within country urban rural); Size number of employees, sales volume): Primary usiness or Industry (North American Industry Classificatlon System); Number of facllitles Installations, components, accessories, raw materlals, supplies, professional services Decentralized centralized Buyer multiple buying influence Straight rebuy modifled rebuy new-task buying Type of customer Demographics How customer will use product Type of buying situation Purchasing methods Vendor analysis, purchasing specifications, Internet blds, negotlated contracts, long-term contracts, e-commerce websites
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Answer rating: 61% (13 reviews)
This is clearly an openended query but academic does have some feelin...View the full answer
Answered By
Ashington Waweru
I am a lecturer, research writer and also a qualified financial analyst and accountant. I am qualified and articulate in many disciplines including English, Accounting, Finance, Quantitative spreadsheet analysis, Economics, and Statistics. I am an expert with sixteen years of experience in online industry-related work. I have a master's in business administration and a bachelor’s degree in education, accounting, and economics options.
I am a writer and proofreading expert with sixteen years of experience in online writing, proofreading, and text editing. I have vast knowledge and experience in writing techniques and styles such as APA, ASA, MLA, Chicago, Turabian, IEEE, and many others.
I am also an online blogger and research writer with sixteen years of writing and proofreading articles and reports. I have written many scripts and articles for blogs, and I also specialize in search engine
I have sixteen years of experience in Excel data entry, Excel data analysis, R-studio quantitative analysis, SPSS quantitative analysis, research writing, and proofreading articles and reports. I will deliver the highest quality online and offline Excel, R, SPSS, and other spreadsheet solutions within your operational deadlines. I have also compiled many original Excel quantitative and text spreadsheets which solve client’s problems in my research writing career.
I have extensive enterprise resource planning accounting, financial modeling, financial reporting, and company analysis: customer relationship management, enterprise resource planning, financial accounting projects, and corporate finance.
I am articulate in psychology, engineering, nursing, counseling, project management, accounting, finance, quantitative spreadsheet analysis, statistical and economic analysis, among many other industry fields and academic disciplines. I work to solve problems and provide accurate and credible solutions and research reports in all industries in the global economy.
I have taught and conducted masters and Ph.D. thesis research for specialists in Quantitative finance, Financial Accounting, Actuarial science, Macroeconomics, Microeconomics, Risk Management, Managerial Economics, Engineering Economics, Financial economics, Taxation and many other disciplines including water engineering, psychology, e-commerce, mechanical engineering, leadership and many others.
I have developed many courses on online websites like Teachable and Thinkific. I also developed an accounting reporting automation software project for Utafiti sacco located at ILRI Uthiru Kenya when I was working there in year 2001.
I am a mature, self-motivated worker who delivers high-quality, on-time reports which solve client’s problems accurately.
I have written many academic and professional industry research papers and tutored many clients from college to university undergraduate, master's and Ph.D. students, and corporate professionals. I anticipate your hiring me.
I know I will deliver the highest quality work you will find anywhere to award me your project work. Please note that I am looking for a long-term work relationship with you. I look forward to you delivering the best service to you.
3.00+
2+ Reviews
10+ Question Solved
Related Book For
Essentials of Marketing
ISBN: 978-0078028885
13th edition
Authors: William D. Perreault, Joseph P. Cannon
Question Posted:
Students also viewed these Marketing questions
-
List the types of potential segmenting dimensions, and explain which you would try to apply first, second, and third in a particular situation. If the nature of the situation would affect your...
-
List the types of potential segmenting dimensions, and explain which you would try to apply first, second, and third in a particular situation. If the nature of the situation would affect your...
-
During an economic recession companies are under pressure to reduce costs, and a significant part of total cost for most companies is salaries and wages, including both executive compensation and...
-
The following is the ending balances of accounts at December 31, 2018, for the Weismuller Publishing Company. Additional Information: 1. Prepaid expenses include $120,000 paid on December 31, 2018,...
-
Kimberly Dickerson entered a Wal- Mart Store in Jefferson Parish in Louisiana with some friends. Kimberly left her friends and went to the area of the store that sold stamp albums. She purchased the...
-
The Wide World of Fluids article titled "Where the Plume goes,". Air flows into the jet engine shown in Fig. P5.74 at a rate of 9 slugs/s and a speed of \(300 \mathrm{ft} / \mathrm{s}\). Upon...
-
The data are monthly observations on the prices of the largest 136 stocks in Australia from December 1999 to June 2014. Consider a portfolio constructed by holding one share in every one of the \(N\)...
-
Complete the table below and plot the EAC as a function of time. What are yourconclusions? Cumulative Cost, in Thousands Variance S Week BCWS BCWP ACWP Schedule Cost EAC 50 70 90 120 130 140 165 200...
-
A tennis player moves in a straight-line path as shown in the figure below. Find her average velocity in the following time intervals. x (m) 4 2 (a) 0 to 1.0 s t(s) 2 3 4 5 m/s (b) 0 to 4.0 s m/s (c)...
-
The following graph shows the labor market for research assistants in the fictional country of Universalia. The equilibrium wage is $10 per hour, and the equilibrium number of research assistants is...
-
Illustrate the concept that segmenting is an aggregating process by referring to the admissions policies of your own college and a nearby college or university.
-
Identify the determining dimension or dimensions that explain why you bought the specific brand you did in your most recent purchase of a (a) soft drink, (b) shampoo, (c) shirt or blouse, and (d)...
-
Select two competing companies from the same industry, for example, Coke and Pepsi, Adidas and Nike, Verizon and AT&T, Intel and Samsung, General Motors and Ford, Costco and Kroger. Using selected...
-
Assets Cash Accounts receivable (net of $4,000 allowance for doubtful accounts) Inventory Property, plant, and equipment (net of $560,000 accumulated depreciation) Total assets Liabilities and...
-
Mercury Incorporated purchased equipment in 2 0 2 2 at a cost of $ 3 8 3 , 0 0 0 . The equipment was expected to produce 4 9 0 , 0 0 0 units over the next five years and have a residual value of $ 4...
-
West Coast Hotel has 1 5 0 rooms. The occupancy rate varies between 5 0 % and 9 0 % per month, but the average occupancy rate is generally 8 0 % . In other words, on average, 8 0 % of the hotel s...
-
Australia Ltd s directors decided on 1 April 2 0 2 4 to restructure the company s operations as follows. Plant Alpha would be closed down and put on the market for sale. 1 0 0 0 employees working in...
-
Swifty Company uses a job order cost system and applies overhead to production on the basis of direct labor costs. On January 1, 2022, Job 50 was the only job in process. The costs incurred prior to...
-
Sodium carbonate, boron oxide, and silicon dioxide when heated together and quickly cooled produce a borosilicate glass. Explain why the powder diffraction pattern of this product shows no...
-
What is your opinion of advertising awards, such as the Cannes Lions, that are based solely on creativity? If you were a marketer looking for an agency, would you take these creative awards into...
-
Who should be consulted when setting objectives?
-
As digital platforms and social media are rapidly becoming a key element of promotion within many organisations, critically evaluate why digital marketers are focusing on Return on Investment to...
-
Pandora is a Danish-owned jewellery manufacturer and distributor. The company is headquartered in Copenhagen, but its main manufacturing is based in Thailand, and it markets its products in over 100...
-
Managers use CVP concepts to perform sensitivity analysis. Sensitivity analysis is a "what-if" technique that asks what will happen to a company's breakeven or target profit if sales price, costs, or...
-
John Fleming, chief administrator for Valley View Hospital, is concerned about the costs for tests in the hospital s lab. Charges for lab tests are consistently higher at Valley View than at other...
-
A company is looking at new equipment with an installed cost of $436,859. This cost will be depreciated straight-line to zero over the project's 6-year life, at the end of which the equipment can be...
Study smarter with the SolutionInn App