Export motives may be classified as internal or external, and reactive or proactive. What is meant by

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Export motives may be classified as internal or external, and reactive or proactive. What is meant by these terms with respect to export marketing? Give examples of each of the combinations of export motives.

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International Marketing & Export Management

ISBN: 978-0273743880

7th edition

Authors: Gerald Albaum, Edwin Duerr

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Question Posted: Dec 02, 2015 04:35 AM

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Export motives may be classified as internal or external, and reactive or proactive. What is meant by

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Internal motives are those that arise from stimuli within the firm while external motives are those ...View the full answer

International Marketing & Export Management

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