Question: Export motives may be classified as internal or external, and reactive or proactive. What is meant by these terms with respect to export marketing? Give

Export motives may be classified as internal or external, and reactive or proactive. What is meant by these terms with respect to export marketing? Give examples of each of the combinations of export motives.

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Internal motives are those that arise from stimuli within the firm while external motives are those ... View full answer

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