Express the consumers' perception towards the brands of bicycle? Prepare an overall assessment of all the brands.
Question:
(1) Styling
(2) Durability
(3) Gear quality
(4) Brand image
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In my opinion I hold the thought that Nominal data is an appropriate data to apply in this study where an investigation of four bicycles will be done These types of bikes that are under study include ...View the full answer
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Related Book For 
Business Research Methods
ISBN: 978-0073521503
12th edition
Authors: Donald R. Cooper, Pamela S. Schindler
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