Families for the Future, a nonprofit organization formed to promote a return to the family values of

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Families for the Future, a nonprofit organization formed to promote a return to the family values of the 1950s in the United States, is conducting a mail survey to determine the level of domestic violence and its causes. The organization plans to survey families in urban areas in four cities across the United States.
a. What are the possible sources of survey error in this study?
b. How might the study be redesigned to eliminate these errors?
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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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