Few companies have had such a long history of ups and downs as IBM. What were some

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Few companies have had such a long history of ups and downs as IBM. What were some of the keys to its recent success? Can its plans to solve some of the world’s most challenging problems succeed? Why or why not?

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Jan 05, 2012 03:08 AM

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Few companies have had such a long history of ups and downs as IBM. What were some

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Marketing management

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