profit maximization, satisfactory products, most common profit objective is a target return on investment (ROI), Marketing manager ca use the standard, such as ten percent ROI, to determine whether a particular price and marketing mix is feasible Communication process- encoding Categories of pricing objectives- Profit oriented pricing objective Status Quo pricing How to create an advertising campaign

Categories of pricing objectives- Profit oriented pricing objective

Maintaining or increasing market share, maximizing sales How to create an advertising campaign Categories of pricing objectives- Status Quo Pricing Obejctives Categories of pricing objectives- sales-oriented pricing objective Penetration pricing

Categories of pricing objectives- sales-oriented pricing objective

Maintains existing prices or meets the competition's prices; leads to less than optimal pricing as it ignores, customers' perceived value of the firm goods or services and goods or services offered by the competitors; this category requires little planning and is essentially a passive policy Fixed costs Marketing Communication Categories of pricing objectives- Status Quo Pricing Obejctives Seventh factor that influences price

Categories of pricing objectives- Status Quo Pricing Obejctives

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