Following implementation of free trade agreements, trade has grown within each of the CARICOM and CAN economic

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Following implementation of free trade agreements, trade has grown within each of the CARICOM and CAN economic blocs. The growth of within-bloc trade implies that exports from your country to these blocs may be declining over time. Discuss strategies for counteracting such a shift. What recommendations would you make to a company for pursuing opportunities within these blocs? What is the role of international business research, market entry strategy, foreign direct investment, marketing strategy, and collaboration for maintaining or augmenting commerce with these blocs?

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International Business and the New Realities

ISBN: 978-0136090984

2nd Edition

Authors: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger

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