For a marketing research company, an important element in gathering data for a market is the level

Question:

For a marketing research company, an important element in gathering data for a market is the level of information technology infrastructure that exists. NationMaster.com's website offers a subcategory of personal computers that can provide insight on the level of personal computer usage in a country. Use the search term "compare various statistics" at globaledge.msu.edu/ibrd (and check the box "Resource Desk only") to reach NationMaster.com, and then select the "Media" category and then the subcategory of "Personal Computers (PCs)." Give a summary of the top 15 countries as ranked by the number of PCs used. From this specified list of markets, include an assessment of the three countries with the most and least access to PCs. What conclusions can you make?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Foundations of Marketing

ISBN: 978-0547154565

3rd Edition

Authors: William M. Pride, O. C. Ferrell

Question Posted: