An important element in designing your firms internationalization strategy is to identify markets that are most similar

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An important element in designing your firm’s internationalization strategy is to identify markets that are most similar and different culturally. Because your firm is based in the United States, one approach to determine this is to calculate the average difference in scores from the United States for each country based on Hofstede’s five cultural dimensions for 56 countries. Hofstede’s cultural dimensions can be found using the search term “56 countries” at globaledge.msu.edu/ibrd (and check the box “Resource Desk only”). At the Geert Hofstede Resource Center, there will be a link called “Hofstede Scores.” Which five countries are most similar to the United States? Which five countries are least similar?

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Foundations of Marketing

ISBN: 978-0547154565

3rd Edition

Authors: William M. Pride, O. C. Ferrell

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