For each of the following situations, decide whether advertising is directly informative about the product or simply
Question:
a. Football great Peyton Manning drives a Buick in a TV commercial and claims that he prefers it to any other car.
b. A newspaper ad states, "For sale: 1999 Honda Civic, 160,000 miles, new transmission."
c. McDonald's spends millions of dollars on an advertising campaign that proclaims: "I'm lovin' it."
d. Subway advertises one of its sandwiches by claiming that it contains 6 grams of fat and fewer than 300 calories.
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a This commercial is not directly informative about the product since every car manufacturer can cla...View the full answer
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