Question: For each of the listed concepts or objects, design a scale measurement that would allow you to collect data on that concept / object. a.
a. An excellent long-distance runner.
b. A person’s favorite Mexican restaurant.
c. Size of the listening audience for a popular country and western radio station
d. Customers’ attitudes toward the Colorado Rockies Professional baseball team.
e. The satisfaction a person has toward his or her automobile.
f. Purchase intentions for a new tennis racket.
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