For international web marketers, one major dilemma is to what degree they should localize their websites. What

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For international web marketers, one major dilemma is to what degree they should localize their websites. What forces favor centralization? Which factors might tilt the balance toward localization?

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Essentials Of Business Research Methods

ISBN: 9780367196189

4th Edition

Authors: Joe F. Hair, Michael Page, Niek Brunsveld

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Question Posted: May 04, 2012 12:17 AM

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For international Web marketers, one major dilemma is to what degree they should localize their Web sites. What forces favor centralization? Which factors might tilt the balance toward localization?
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For international web marketers, one major dilemma is to what degree they should localize their websites. What

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Forces favoring centralization include USfocused and other information ...View the full answer

Essentials Of Business Research Methods

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