For over 80 years, the adidas Group has been part of the world of sports on every

Question:

For over 80 years, the adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories.9 Today, the adidas Group, headquartered in Germany is a global leader in the sporting goods industry and offers a broad of products. Products from the adidas Group are available in virtually every country of the world. The group describes its strategy as simple: continuously strengthen its brands and products to improve its competitive position and financial performance.
The adidas Group has divided its operating activities by major brands into three segments:
Adidas
Footwear, apparel, and hardware such as bags and balls
Reebok
Footwear, apparel and hardware
Taylor Made-Adidas Golf
Golf equipment: metal woods, irons, putters, footwear, apparel and accessories
Effective 31 December 2011, the adidas Group employed 46,824 people.
From its annual reports 2007 through 2011, we extracted the following consolidated statements of financial position and income statements, which have been prepared in accordance with International Financial Reporting Standards (IFRS), as adopted by the European Union, and the additional requirements of German commercial law pursuant to § 315a section 1 HGB. Given the introductory nature of this case study, the consolidated statement of financial position and income statement have been simplified. Some line items have been grouped and are indicated by an asterisk (*). The original version is available to the instructors on the book€™s website.

From the notes to the 2011 financial statements, we extracted the following additional information:
=> €˜Note 12 Goodwill €“ Goodwill11 primarily relates to the Group€™s acquisitions of the Reebok and Taylor- Made businesses as well as acquisitions of subsidiaries, primarily in the United States, Australia, New Zealand, Netherlands, Denmark and Italy€™.
=> €˜Note 13 Trademarks and other intangible assets€™, indicates that the €˜trademarks€™ are also related to acquisitions by the Group.
Required
1 Prepare the common-size income statements (i.e., all figures as percentage of net sales).
2 Whenever possible, compute the ratios which have been introduced at the end of the chapter for the years 2007 through 2011.
3 Analyze the financial situation and performance of the adidas Group on the basis of these ratios and the common-size income statements.

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