For the first 50 years of business the Johnson Carpet Company produced carpets for residential use. The

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For the first 50 years of business the Johnson Carpet Company produced carpets for residential use. The salesforce was structured geographically. In the past 5 years a large percentage of carpet sales have been to industrial users, hospitals, schools, and architects. The company also has broadened its product line to include area rugs, Oriental carpets, and wall-to-wall carpeting. Is the present salesforce structure appropriate, or would you recommend an alternative?
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Marketing

ISBN: 978-1259268809

10th Canadian edition

Authors: Frederick Crane, Roger A. Kerin, Steven W. Hartley, William Rudelius

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