The RBC is interested in consumer-oriented sales promotions that would encourage senior citizens to direct deposit their

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The RBC is interested in consumer-oriented sales promotions that would encourage senior citizens to direct deposit their Canada Pension cheques with the bank. Evaluate the sales promotion options, and recommend two of them to the bank.

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Marketing

ISBN: 978-1259268809

10th Canadian edition

Authors: Frederick Crane, Roger A. Kerin, Steven W. Hartley, William Rudelius

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Question Posted: Dec 07, 2017 03:07 AM

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The RBC is interested in consumer-oriented sales promotions that would encourage senior citizens to direct deposit their

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Options include Coupons Customers could be mailed coupons each time a cheque is directdeposited This ...View the full answer

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