Question: Ford executives announced that the company would extend its most dramatic consumer incentive program in the companys long historythe Ford Drive America Program. The program

Ford executives announced that the company would extend its most dramatic consumer incentive program in the company’s long history—the Ford Drive America Program. The program provides consumers with either cash back or zero percent financing for new Ford vehicles. As the manager of a Ford/Lincoln/Mercury franchise, how would you expect this program to impact your firm’s bottom line? Explain.

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