Question: Forecasts are sometimes manipulated by managers to accomplish goals such as higher budget, capacity increases, etc. Also, sales persons may underestimate the demand in order

Forecasts are sometimes manipulated by managers to accomplish goals such as higher budget, capacity increases, etc. Also, sales persons may underestimate the demand in order to beat it to receive a bonus, or they may overestimate it to keep their job. How can a company combat these unethical behaviours?9

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