Form a small group and conduct a SWOT analysis for a publicly traded company. Based on your

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Form a small group and conduct a SWOT analysis for a publicly traded company. Based on your analysis, suggest a strategy from the product/market expansion grid and an appropriate marketing mix to implement that strategy.

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Principles of Marketing

ISBN: 978-0133084047

15th global edition

Authors: Philip T. Kotler, Gary Armstrong

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Question Posted: Sep 08, 2016 09:42 AM

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Form a small group and conduct a SWOT analysis for a publicly traded company. Based on your

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A SWOT analysis evaluates an organizations overall strengths S weaknesses W opportunities ...View the full answer

Principles of Marketing

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