Form a small group of four or five students. Have each group member interview ten consumers about

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Form a small group of four or five students. Have each group member interview ten consumers about if and when they purchased their first Smartphone. Research when smart phones were first introduced, and based on each respondent's answer, identify which adopter category best describes that consumer. Create a chart similar to Figure 5.6 to present your results for all group members' interviews. How far along are smart phones in their adoption cycle? (AACSB: Written and oral communication; Diverse and multicultural work environments; Reflective thinking)
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Marketing An Introduction

ISBN: 978-0134470528

6th Canadian edition

Authors: Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz

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