Question: George Constanza is a project coordinator at Kramer-Seinfeld & Associates, Ltd., a large Brooklyn-based painting contractor. Constanza has asked you to complete an analysis of
A. Use the available data to complete the following table:
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B. Calculate the missing data for each of the following proposed projects, based on the available estimates of the point price elasticity of demand, optimal markup on cost, and optimal markup on price:

Optimal Markup on Cost Optimal Markup on Price Price Project Elasticity 200.0 66.7 66.7 25.0 -5.0 25.0 11.1 10.0 15.0 20.0 5.0 4.0 10 50.0 2.0
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A Price Marginal Cost Markup on Cost Markup on Price 100 25 3000 750 240 72 2333 700 6... View full answer
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