Question: Give two examples, one from manufacturing and the other from a service industry, of companies or products that use the following concepts: (a) Mass customization

Give two examples, one from manufacturing and the other from a service industry, of companies or products that use the following concepts:
(a) Mass customization
(b) Computer-aided design or virtual reality
(c) Environmentally friendly design
(d) Modular design
(e) Product platform
The textbook website will contain additional questions for customer choice analysis, reliability analysis, product-specific index, and QFD.

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