Given that absolute market potential almost always exceeds actual industry sales, why do marketers bother to make

Question:

Given that absolute market potential almost always exceeds actual industry sales, why do marketers bother to make potential estimates? Discuss 4 decisions that a marketer of industrial grinding machinery might make based on such potential estimates.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

Financial Accounting and Reporting a Global Perspective

ISBN: 978-1408076866

4th edition

Authors: Michel Lebas, Herve Stolowy, Yuan Ding

See More Books

Question Posted: Aug 05, 2013 03:56 AM

See More Questions

Why do companies bother to issue convertible securities, such as convertible bonds? What's wrong with just issuing a good old plain vanilla bond rather than going through the added bother and...
Why is a marketer concerned about sales potential when trying to select a target market?
A survey was completed by senior level marketers on marketer expectations and perspectives going into the next year for such things as marketing spending levels, media usage, and new business...
Scott and Associates, Inc., is an accounting firm that has three new clients. Project leaders will be assigned to the three clients. Based on the different backgrounds and experiences of the leaders,...
A discharge well penetrating a confined aquifer will be pumped at a constant rate of 50,000 ft3 /day. How long can the well be pumped at this rate if the drawdown at a point 300 ft from the well...
Workout the Big O complexity (Upper bound) of the recursive Fibonnaci algorithm. Below is the pseudo code of the recursive algorithm. Naive Fibonacci 1. fib(n): // n >= 0 2. 3. 3. 4. if n
For the simple linear regression model, show that the elements of the hat matrix are \[h_{i j}=\frac{1}{n}+\frac{\left(x_{i}-\bar{x} ight)\left(x_{j}-\bar{x} ight)}{S_{x x}} \text { and } h_{i...
On September 1, Cool Salad Dressings creates a petty cash fund with an imprest balance of $250. During September, Michael Martell, the fund custodian, signs the following petty cash tickets: On...
Question 1 Classic Sound is a start-up company that produces vinyl records for numerous record labels worldwide. The company has two full-time employees working in the production department while the...
A firms production function is given by Q = K 2 L/K + 4L where K and L denote capital and labour, respectively. (a) Show that this production function is homogeneous of degree 2. (b) Calculate the...
Using aggregate demand, short-run aggregate supply, and long-run aggregate supply curves explain the process and causes by which each of the following economic events will move the economy from one...
Can market segmentation be taken too far? Why or why not? What strategy might a company pursue if it believes that its market has been broken into too many small segments?
Repeat Exercise 3 by assuming that weights of cars have a standard deviation known to be 520 lb. Repeat Exercise 3 When planning for construction of a parkway, engineers must consider the weights of...
Given the following code snippet, what changes should be made for the JVM to correctly process this as a concurrent reduction? (Choose two.) A. Replace HashSet with LinkedHashSet. B. Mark the stream...
What is true of the following? (Choose two.) A. The output is 2 bark. B. The output is 2 meow. C. The output is 4 bark. D. The output is 4 meow. E. If "meow" was replaced by a null reference, the...
What does the following output? A. [tire-][wheel-] B. tire-wheelC. [wheel-][tire-] D. wheel-tireE. None of the above. F. The code does not compile. 12: Set set = new HashSet (); 13: set.add("tire-");...
Which can fill in the blank to have the code print true? A. anyMatch B. allMatch C. noneMatch D. None of the above. var stream Stream. iterate(1, i > i+1); -> var b = stream.__(i -> i > 5);...
Fill in the blanks so that both methods produce the same output for all inputs. A. isNotNull, isPresent B. ifPresent, isPresent C. isPresent, forEach D. isPresent, ifPresent E. None of the above....
Which statement is not correct? a. The logfile contains all updates after they have been written to disk. b. The logfile contains redundant data. c. The logfile can be implemented as a sequential...
A report from the college dean indicates that for the previous semester, the grade distribution for the Department of Psychology included 135 As, 158 Bs, 140 Cs, 94 Ds, and 53 Fs. Determine what kind...
Given these results with t-values in parentheses for a model with 30 observations, find the p-values for all variables. Y =3.2+ 6.55X, +2.58X, +7.66X, +12.33X (3.45) (2022) (1682) (2.403) (0.6198)
Mintz Company discovers in 2010 that its ending inventory at December 31, 2009, was $7,000 understated. What effect will this error have on (a) 2009 net income, (b) 2010 net income, and (c) The...
Willingham Companys balance sheet shows Inventories $162,800.What additional disclosures should be made?
When perpetual inventory records are kept, the results under the FIFO and LIFO methods are the same as they would be in a periodic inventory system. Do you agree? Explain.
Identify one type of business and describe that business and it's lending needs. Then describe what their potential lending needs may? Manufacturing Retail Wholesale Service Construction
Many investors believe the slope of yield curve is a leading economic indicator. Do you agree? Why? https://home.treasury.gov/policy-issues/financing-the-government/interest-rate-statistics?
Analyze the process for monitoring claims data for detecting potential fraud and abuse and describe how it is a crucial financial management process?

Given that absolute market potential almost always exceeds actual industry sales, why do marketers bother to make

Question:

Step by Step Answer:

It is important for the company to estimate the potential market and estima...View the full answer

Financial Accounting and Reporting a Global Perspective

Students also viewed these Organizational Behavior questions