Given that the cost of sending an e-mail questionnaire to 10,000 people is no higher than the

Question:

Given that the cost of sending an e-mail questionnaire to 10,000 people is no higher than the cost of sending it to 10 people, why would market researchers bother devising samples if they were planning to undertake some research online?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

E Marketing

ISBN: 978-0132953443

7th edition

Authors: Judy Strauss, Raymond Frost

See More Books

Question Posted: Nov 26, 2015 02:14 AM

See More Questions

The High-Rise Construction Company, located in Houston, receives large remittances (that is, progress payments) from customers with whom it has contracts. These checks are frequently drawn on New...
Suppose that everything in the grade insurance market is as described in exercise 22.1. But instead of taking the asymmetric information as fixed, we will now ask what can happen if students can...
Facebook, Inc. filed a complaint in the U. S. district court against numerous defendants alleging that the named defendants engaged in trademark infringement, cybersquatting, and false designation of...
You have the following information on two bonds Bond 1 Bond 1 Type Coupon Zero Coupon Term (Yrs) 3 3 Payment Frequency Annual Annual Face Amount ($) $25,000 $25,000 Coupon (%) 6% NA a. Calculate the...
A particular intersection in Delaware is equipped with a surveillance camera. The number of traffic tickets issued to drivers passing through the intersection follows the Poisson distribution and...
Imagine you are the sales manager of a company that sells medical supplies to hospitals nationwide. You have 10 salespeople reporting to you. You are responsible for your department achieving a...
Merit increases require a single performance number, while most incentive plans have multiple and varying performance measures. How can the PM system meet both needs?
The Collins Corporation shows the following inventory, dividends, revenue, and expense account balances before closing: Required Prepare closingentries. Debit Credit Debi Credit $300 Dividends...
How might the principles of Continuous Improvement, rooted in the ethos of empirical inquiry and relentless introspection, serve as a catalyst for the cultivation of a learning organization paradigm,...
Sean Cleary and Stephen Foerster wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial...
What are the current limitations for undertaking market research on the general population on the Net? How might these be overcome now and in the future?
What do you think a company should do if it receives a Google Alert or RSS feed showing that customers are speaking poorly about its products?
At a fabrication plant, a hot metal forging has a mass of 75 kg and a specific heat capacity of 430 J/(kg C). To harden it, the forging is immersed in 710 kg of oil that has a temperature of 32C and...
Jacob NcFadden was living a simple farmers life in a rural neighbourhood outside Birmingham, Alabama, until he hit the big Beaucoup Millions drawing right before Christmas! In fact, he hadnt realized...
By selling inflatable holiday decorations from November through December, Lowe's is providing utility refers to the value or usefulness explain?
Pla Company has cent with a yield maturity of cost of equity of 12.5% and cost of preferred mock of 10.15. There is not releed stoc, *552 mit 1250 mm lax 25% What is this montax WACC? Note: Assume at...
1. During a convention for videographers and photographers, Leni bought a camera equipment from BBM, another photographer. BBM told Leni that he was selling such camera because he bought three (3) of...
Come was the beginning of the act of 1.300 litrov 54.700 adattate as the machine wild. This year 207.000 were made Determine the degree.com 46,000 h. Determine the depreciation or 30 Determine the...
Improper integrals arise in polar coordinates when the radial coordinate r becomes arbitrarily large. Under certain conditions, these integrals are treated in the usual way: Use this technique to...
Apply Jacobis method to the given system. Take the zero vector as the initial approximation and work with four-significant-digit accuracy until two successive iterates agree within 0.001 in each...
Define market opportunity, market problem and symptoms. Give an example of each as it applies to a university business school.
Consider the following list, and indicate and explain whether each best fits the definition of a problem, opportunity, or symptom: a. A 12.5 percent decrease in store traffic for a childrens shoe...
What are the three types of marketing research? Indicate which type each item in the list below illustrates. Explain your answer. a. Establishing the relationship between advertising and sales in the...
Yi is collecting the Old Age Security pension benefit. Annually, Yi receives $5757 a year from OAS. In addition to OAS, Yi's annual income from her pension, CPP, and other sources totals $94250 a...
1. Write an equation that describes the information in the table: X Y -4 12 -2 3.5 2 -13.5 5 -26.25 2. Write an equation for the line in the graph below. Label the points on the graph that you used...
The inventory account is reduced by $36 to account for the returned defective items. what is the reason for this?

Given that the cost of sending an e-mail questionnaire to 10,000 people is no higher than the

Question:

Step by Step Answer:

The main reason to generate a sample is to allow everyone in the popula...View the full answer

E Marketing

Students also viewed these Marketing questions