Global Wannabe (GW), a manufacturer of musical instruments, is eager to internationalize. While it conducts almost no

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Global Wannabe (GW), a manufacturer of musical instruments, is eager to internationalize. While it conducts almost no international business now, the board of directors believes that in the coming four years, GW should generate at least a third of its sales from abroad by establishing foreign marketing subsidiaries and setting up production bases in low-cost countries to reduce manufacturing costs. GW’s president, Larry Gerber, has placed you on the task force charged with recruiting managers who can run GW’s operations abroad. What guidelines would you offer to GW for recruiting and selecting expatriates, avoiding the problem of expatriate assignment failure, and evaluating the performance of employees posted abroad?

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International Business and the New Realities

ISBN: 978-0136090984

2nd Edition

Authors: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger

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