Go to the “History” and/or “Social & Environmental Assessment Reports” section of Ben & Jerry’s website (www.benjerry.com/company/history or www.benjerry.com/company/sear).

REQUIRED

A. Identify at least two changes that Ben & Jerry’s made after 1987 in its sustainability practices, other than those already described in the chapter.

B. Describe how the feedback loop in Exhibit might have helped the company’s managers make the changes you identified in part (A).

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Organizational Vision Organizational Strategies Operating Actual Plans Operations Core Competencies Measure, Monitor, and Motivate