Go to Zappos' website, www.zappos.com, and examine its customer service offerings. Next, go to Reseller Ratings, www.resellerratings.com,

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Go to Zappos' website, www.zappos.com, and examine its customer service offerings. Next, go to Reseller Ratings, www.resellerratings.com, and look up Zappos. Based on these reviews, does Zappos have a service gap? If so, how can they close it?

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Marketing

ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Feb 12, 2018 10:55 AM

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Go to Zappos' website, www.zappos.com, and examine its customer service offerings. Next, go to Reseller Ratings, www.resellerratings.com,

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