Zappos.com, an online shoe seller, has received praise for its stellar supply chain management. Go to about.zappos.com/zappos-story/fulfillment-facility,

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Zappos.com, an online shoe seller, has received praise for its stellar supply chain management. Go to about.zappos.com/zappos-story/fulfillment-facility, look through the warehouse tour, and see how a shoe ultimately reaches the customer. How does its distribution center enable Zappos to adhere to its marketing communications message and provide excellent customer service?

Distribution
The word "distribution" has several meanings in the financial world, most of them pertaining to the payment of assets from a fund, account, or individual security to an investor or beneficiary. Retirement account distributions are among the most...
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Marketing

ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

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