Google and Yahoo are close competitors in the Internet search engine business. One of Google€™s top executives, Marissa Mayer, left Google in 2012 to become Yahoo€™s CEO. Selected financial data for Google and Yahoo are as follows:

Required:
1. Calculate the return on assets for both companies. Compare the ratios with those calculated for Apple and Dell in Illustration 11€“21.
2. Calculate the cash return on assets for both companies. Compare the ratios with those calculated for Apple and Dell in Illustration 11€“22.
3. Calculate the cash flow to sales ratio and the asset turnover ratio for both companies. Compare the ratios with those calculated for Apple and Dell in Illustrations 11€“24 and 25. Are Google€™s and Yahoo€™s business strategies closer to Apple€™s or toDell€™s?

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(S in millions) Net sales Net income Operating cash flows Total assets, beginning Total assets, ending Google $37,905 9,737 14,565 57,851 72,574 Yahoo $4,984 1,049 1,324 14,928 14,783