Question: Google and Yahoo are close competitors in the Internet search engine business. One of Googles top executives, Marissa Mayer, left Google in 2012 to become

Google and Yahoo are close competitors in the Internet search engine business. One of Google€™s top executives, Marissa Mayer, left Google in 2012 to become Yahoo€™s CEO. Selected financial data for Google and Yahoo are as follows:

Google and Yahoo are close competitors in the Internet search

Required:
1. Calculate the return on assets for both companies. Compare the ratios with those calculated for Apple and Dell in Illustration 11€“21.
2. Calculate the cash return on assets for both companies. Compare the ratios with those calculated for Apple and Dell in Illustration 11€“22.
3. Calculate the cash flow to sales ratio and the asset turnover ratio for both companies. Compare the ratios with those calculated for Apple and Dell in Illustrations 11€“24 and 25. Are Google€™s and Yahoo€™s business strategies closer to Apple€™s or toDell€™s?

(S in millions) Net sales Net income Operating cash flows Total assets, beginning Total assets, ending Google $37,905 9,737 14,565 57,851 72,574 Yahoo $4,984 1,049 1,324 14,928 14,783

Step by Step Solution

3.48 Rating (164 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock

1 in millions Net Income Average Total Assets Return on Assets Google 9737 57851 725742 149 Yahoo 10... View full answer

blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Document Format (1 attachment)

Word file Icon

314-B-M-A-S-C-F (2534).docx

120 KBs Word File

Students Have Also Explored These Related Managerial Accounting Questions!