Question: Google and Yahoo are close competitors in the Internet search engine business. One of Googles top executives, Marissa Mayer, left Google in 2012 to become
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Required:
1. Calculate the return on assets for both companies. Compare the ratios with those calculated for Apple and Dell in Illustration 1121.
2. Calculate the cash return on assets for both companies. Compare the ratios with those calculated for Apple and Dell in Illustration 1122.
3. Calculate the cash flow to sales ratio and the asset turnover ratio for both companies. Compare the ratios with those calculated for Apple and Dell in Illustrations 1124 and 25. Are Googles and Yahoos business strategies closer to Apples or toDells?
(S in millions) Net sales Net income Operating cash flows Total assets, beginning Total assets, ending Google $37,905 9,737 14,565 57,851 72,574 Yahoo $4,984 1,049 1,324 14,928 14,783
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1 in millions Net Income Average Total Assets Return on Assets Google 9737 57851 725742 149 Yahoo 10... View full answer
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