Google and Yahoo are competitors in the Internet search engine business. Selected financial data for Google and Yahoo are as follows:

Required:
1. Calculate the return on assets for both companies. Compare the ratios with those calculated for Apple and Dell in Illustration 11-21 .
2. Calculate the cash return on assets for both companies. Compare the ratios with those calculated for Apple and Dell in Illustration 11-22 .
3. Calculate the cash flow to sales ratio and the asset turnover ratio for both companies. Compare the ratios with those calculated for Apple and Dell in Illustrations 11-24 and 11-25. Are Google's and Yahoo's business strategies closer to Apple's or to Dell's?

Transcribed Image Text:

(S in millions) Google 2009 2008 Net sales Net income Operating cash flows Total assets $23,651 6,520 9,316 40,497 $21,796 4,227 7,853 31,768 Yahoo Net sales Net income Operating cash flows Total assets S 6,460 7,209 424 1,880 13,690 598 1,310 14,936