Question: Google CEO Eric Schmidt upset some by sketching his vision of a future in which targeted advertising will become so sophisticated that the search software

Google CEO Eric Schmidt upset some by sketching his vision of a future in which targeted advertising will become so sophisticated that the search software will know exactly users' preferences and literally tell them what to do. Google is already under fire for its Street view software in Google Maps for breaching privacy, and this notion of artificial intelligence anticipating our needs makes many uncomfortable.24 How do you view this expanded role of search software? What are the potential advantages and disadvantages?

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