Has IKEA taken a standardization approach or an adaptation approach in its markets around the world? Do

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Has IKEA taken a standardization approach or an adaptation approach in its markets around the world? Do you think the company’s approach is the right one for the future? Explain.

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International Business The Challenges of Globalization

ISBN: 978-0132866880

1st Canadian Edition

Authors: John J. Wild, Kenneth L. Wild, Halia M. Valladares Montemayor

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Question Posted: Jan 14, 2016 01:13 AM

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Has IKEA taken a standardization approach or an adaptation approach in its markets around the world? Do

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Hence for final analysis we can say that IKEA has ...View the full answer

International Business The Challenges of Globalization

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