Question: Herb Kelleher has not retired. He is going to continue until 70, or later. Somehow, his appetite for growth has increased as he has grown

Herb Kelleher has not retired. He is going to continue until 70, or later. Somehow, his appetite for growth has increased as he has grown older. He has charged you with developing plans for expanding into longer hauls, and maybe to South and Central America, and even to Europe. Be as specific as you can in developing such expansion plans.

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Expansion plans to South America would probably need to originate from Texas and California cities a... View full answer

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