Here are some numbers that you can use to sharpen your computational skills for sample size determination.
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Variability 23% share last year Unknown 30% switched last Kev Variable Acceptable Error +) 490 Confidence Level Market share of Crest Toothpaste Percent ofpeople who brush their teeth per week 95% 5% 00% How likely Crest buyers are to switch brands 5% 95% ear Percent ofpeople who want tartar-control features in their toothpaste Willingness ofpeople to adopt the toothpaste brand recommended by their family dentist 20% two years ago: 40% one year ago 3.5% 95% Unknowm 6% 00%
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