Question: High-level executives have often indicated that competitors actions are the top external factor affecting their businesses and their business plans. a. Why are competitors actions

High-level executives have often indicated that competitors’ actions are the top external factor affecting their businesses and their business plans.
a. Why are competitors’ actions so important to business planning?
b. How would competitors’ actions affect a business’s internal planning?
c. What other internal and external factors are key elements in a business’s budgeting process?

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