How can a marketing channel with a lower marketing ROI be more profitable?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:08 AM

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How can a marketing channel with a lower marketing ROI be more profitable?

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Marketing ROI is the ratio of net marketing contribution to marketing and sales expenses A cha...View the full answer

Market Based Management

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