How can a pretest add to the quality of a marketing research study?

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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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Question Posted: Mar 29, 2016 04:41 AM

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How can a pretest add to the quality of a marketing research study?

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The purpose of the pretest is to match the expectations of the researcher in ter...View the full answer

Marketing Research

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