How can Clay Potts tactfully explain to Rod Golden that examination of qualitative as well as quantitative documents could be important to delivering an accurate assessment of Fields’s potential to be a more fruitful enterprise? In a paragraph, recommend some specific documents that should be read. List the specific steps Rod should follow in evaluating qualitative documents obtained from Fields. Write a paragraph to explain how qualitative documents help in presenting an overall account of Fields’s success.

“I think we have everything we need. I’ve sampled financial statements, sales figures for each branch, wastage for each shop—we have it all. With all these numbers, we should be able to figure out how to keep Fields in the green, or at least at the forefront of the flower business. We can even show Seymour Fields himself how his new computer system can make it all happen,” says Rod Golden, a junior systems analyst working for a medium-sized consulting group.