How can marketers exploit the characteristics of the Internet to improve the product element of the marketing

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How can marketers exploit the characteristics of the Internet to improve the product element of the marketing mix?

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Foundations of Marketing

ISBN: 978-0547154565

3rd Edition

Authors: William M. Pride, O. C. Ferrell

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Question Posted: Sep 04, 2012 06:22 AM

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How can marketers exploit the characteristics of the Internet to improve the product element of the marketing

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Through their websites companies can add value to their products by offering distinct benefits ...View the full answer

Foundations of Marketing

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