How can resistance to cultural change influence product introduction? Are there any similarities in domestic marketing? Explain,

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How can resistance to cultural change influence product introduction? Are there any similarities in domestic marketing? Explain, giving examples.

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International marketing

ISBN: 978-0077446956

15th Edition

Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham

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Question Posted: Mar 01, 2012 06:32 AM

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How can resistance to cultural change influence product introduction? Are there any similarities in domestic marketing? Explain,

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International marketing

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