Define the concept of shopper marketing and explain why it has grown in prominence.

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Marketing An Introduction

ISBN: 978-0134149530

13th edition

Authors: Gary Armstrong, Philip Kotler

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Question Posted: Jan 19, 2017 09:45 AM

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Define the concept of shopper marketing and explain why it has grown in prominence.

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Retailers play an important role in connecting brands with consumers in the final phases of the buyi...View the full answer

Marketing An Introduction

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