How could a packaged foods manufacturer use the share-of-market/share-of-voice method to determine its advertising budget?
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A packaged foods manufacturer could measure the dollars ...View the full answer
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Ali Khawaja
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Related Book For 
Contemporary Advertising and Integrated Marketing Communications
ISBN: 978-0078028953
14th edition
Authors: William Arens, Michael Weigold, Christian Arens
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