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What examples illustrate the difference between need-satisfying objectives and sales-target objectives?

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What examples illustrate the difference between need-satisfying objectives and sales-target objectives?

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Need satisfying objectives shift managements view from a producer of products to a satisfier of tar…View the full answer


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Contemporary Advertising and Integrated Marketing Communications

Contemporary Advertising and Integrated Marketing Communications

ISBN: 978-0078028953

14th edition

Authors: William Arens, Michael Weigold, Christian Arens

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Question Posted: March 17, 2016 03:45:53
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