How difficult is it to change a culture where project management is perceived as of low status

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How difficult is it to change a culture where project management is perceived as of low status and something to get out of to one where project management is respected? How would you approach such a task?

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Project Management A Managerial Approach

ISBN: 978-0470226216

7th Edition

Authors: Jack R. Meredith, Samuel J. Mantel,

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