How do advertisers use contrast to make sure that their ads are noticed? Would the lack of

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How do advertisers use contrast to make sure that their ads are noticed? Would the lack of contrast between the advertisement and the medium in which it appears help or hinder the effectiveness of the ad?

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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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Question Posted: Jan 13, 2016 02:50 AM

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How do advertisers use contrast to make sure that their ads are noticed? Would the lack of

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Stimuli that contrast with their environment are more likely to be noticed The simplest example ...View the full answer

Consumer Behavior

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