Question: Subliminal messages are below the threshold of conscious perception. Does subliminal advertising work? Describe. How do advertisers use contrast to make sure that their ads

Subliminal messages are below the threshold of conscious perception. Does subliminal advertising work? Describe.

How do advertisers use contrast to make sure that their ads are noticed? Would the lack of contrast between the ad and the medium help or hinder the effectiveness of the ad?

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