How do consumers feel about companies sharing and selling their personal data? A Bain & Company press

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How do consumers feel about companies sharing and selling their personal data? A Bain & Company press release (bit.ly/1FZ1QCH) reports that a new survey they conducted found that 67% of consumers indicate that it should be illegal for companies to collect or use such data without getting prior consent.

a. To conduct a follow-up study that would provide 99% confidence that the point estimate is correct to within {0.03 of the population proportion, how many consumers need to be sampled?

b. To conduct a follow-up study that would provide 99% confidence that the point estimate is correct to within {0.05 of the population proportion, how many consumers need to be sampled?

c. Compare the results of (a) and (b).

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Statistics For Managers Using Microsoft Excel

ISBN: 9780134173054

8th Edition

Authors: David M. Levine, David F. Stephan, Kathryn A. Szabat

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