How do firms identify internal strengths and weaknesses? Why is it vital that managers have a clear

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How do firms identify internal strengths and weaknesses? Why is it vital that managers have a clear understanding of their firm's strengths and weaknesses?
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Strategic Management Concepts and Cases Competitiveness and Globalization

ISBN: 978-1305502208

12th edition

Authors: Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson

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